Marketing Video Producer

As a seasoned video producer, I specialize in orchestrating complex marketing video projects that involve multiple facets of production. From conceptualizing creative ideas to managing production logistics, I bring to life high-impact marketing content that resonates with audiences and elevates brand messaging.

Roles & Responsibilities

  1. Concept Creation & Script Writing

    • I delve into the heart of a brand's message, conceptualizing video ideas that capture the essence of the campaign and scripting narratives that engage viewers.

  2. Line Producing & Directing

    • Efficiently managing budgets and timelines, I oversee all production phases, ensuring each element aligns perfectly with the project's vision.

  3. Talent & Crew Management

    • Selecting and directing skilled professionals, from on-camera talent to production crews, I ensure seamless collaboration to bring the concept to life.

  4. Set Design & Execution

    • Working closely with set designers, I transform creative visions into tangible, visually appealing sets that complement the video's theme.

  5. Post-Production Supervision

    • Guiding the editorial team, I oversee the editing process to produce a polished final product that meets the highest standards of quality.

My approach to video production is holistic and detail-oriented, ensuring that each project not only meets but exceeds expectations. I invite you to explore my work, which reflects a blend of creativity, technical expertise, and strategic vision.

KartRider: Drift Season 3 Pit Stop Video

A multi-dimensional project involving cross-functional collaboration with game developers, hosting talent, and production teams to create an engaging video for a Western audience.

Project Overview: Enhancing the appeal of KartRider: Drift's Season 3 Pit Stop video to engage Western audiences and maintain viewer retention throughout the content.

Problem Statement: The initial Season 1 video, while functional, failed to captivate audiences, evidenced by a high drop-off rate within the first two minutes. The task was to revitalize the format to retain viewer attention and make the content universally appealing, including addressing the challenge of featuring a Korean-speaking Game Director.

Innovative Solutions:

  1. Panel Discussion Format: Transitioned from a one-on-one interview to a panel discussion, making the content more dynamic and inclusive.

  2. Bilingual Panel: Included both Korean and American team members to add diversity and a global perspective.

  3. Off-Camera Translation: Utilized a translator for smooth communication, editing out the translation process and using on-screen captions for seamless viewer experience.

  4. Engaging Host: Employed a professional host to create a welcoming and energetic atmosphere.

  5. Themed Set Design: Commissioned a beach-themed set to mirror the game's season, adding to the video's visual appeal.

Results:

  • While view count remained similar (5.5K views), viewer retention dramatically increased, with an average view time of 12 minutes (up from 2 minutes).

  • 53% of viewers watched the video to the end, a significant improvement from the initial rate.

  • Successfully delivered a revitalized video that aligned with the Korean team's vision while appealing to Western audiences.

Scroll down to watch full video.

MapleStory Fest 2023 Event Recap Video

Project Overview: Producing an event recap video for MapleStory Fest 2023, aimed at showcasing the vibrant community and longevity of the MapleStory brand.

Objectives:

  1. To highlight MapleStory as a brand with a dynamic fan community, celebrating its 20-year legacy.

  2. To create a captivating video package for marketing and PR purposes.

  3. To gather footage for future marketing materials, particularly for promoting next year's event.

Strategy and Execution:

  • Concept Development: Crafted the narrative to focus on community engagement and the game’s enduring appeal.

  • Team Assembly: Hired a skilled video production team, including drone operators, to capture comprehensive footage of the event.

  • Narrative Crafting: Hired an on-camera host to guide the story, conduct interviews, and deliver scripted and improvised content.

  • Script Writing: Developed scripts for intros, outros, and interview segments to ensure a cohesive and engaging narrative.

  • Budget and Logistics Management: Oversaw the budget, coordinated logistics, and adhered to timelines for efficient production.

  • Post-Production Oversight: Collaborated with the internal video editing team to fine-tune the final video, ensuring it met marketing and brand objectives.

Outcomes: The final event recap video successfully conveyed the excitement and community spirit of MapleStory Fest 2023. It served as a powerful marketing tool, highlighting the game’s significant fan base and setting the stage for future events.

Scroll down to view full video.