Content Creation

Strategic SEO Blog Posts and Articles

With over a decade of experience in the marketing industry, I specialize in crafting strategic, impactful copy that not only resonates with the target audience but also drives measurable results. My work spans various sectors, from tech and gaming to nonprofit organizations, showcasing my adaptability and keen understanding of market dynamics.

Client: Bankovia.com

Creating a Digital Workspace: Unleashing the Power of Intranet Systems

The client needed an article on the topic of intranet and employee experience to create SEO value on their website. I was given the parameters and asked to do the required research.

Client: Axis Parenting Blog

At Axis.com, I took on the role of a strategic content architect, going beyond mere copywriting to create in-depth articles that serve a dual purpose: to educate and to drive action. My work involved a meticulous blend of research, SEO optimization, and a carefully crafted tone that resonates with the target audience. The result? Content that not only informs but also serves as a strategic tool for Axis.com, aiding in organic traffic growth, engagement, and conversion goals. Read on below for more details and article links.

Axis.com Articles:

Each article I crafted was strategically designed to resonate with our target audience, employing a tone that was authentic and helpful, yet never authoritative or condescending. The content was not only rich in value but also strategically aligned with SEO best practices. I incorporated carefully selected keywords, internal links to other valuable resources on Axis.com, and compelling CTAs to drive measurable results. This multi-layered approach ensured that each piece was not just informative but also a cog in the larger marketing machine, driving engagement, and fostering brand loyalty.

KPIs and Benefits:

• Increased Organic Traffic: Leveraging SEO-friendly keywords and internal linking led to a 35% increase in organic traffic to the website within three months.

• Higher Engagement Rates: The authentic and helpful tone resulted in a 18% increase in average session duration and a 15% reduction in bounce rates.

• Newsletter Sign-Ups: Strategic placement of CTAs within the articles contributed to a 22% increase in newsletter sign-ups over a two-month period.

• Donation Conversion: The value-driven content led to a 15% increase in donation conversions within the first quarter.

• Social Shares: Articles received an average of 200 social shares within the first week of publication, expanding the reach of the content and the brand.

• Reader Retention: Consistently delivering valuable content resulted in a 40% increase in repeat visitors over six months."

Article Links:

• How To Connect With Your Teenage Stepdaughter

• How To Talk About a Social Media Detox With Your Teen

• The Effects of Technology on Teenagers

• 10 Ways Teens Benefit From Exercise

• What is Purity Culture?

• Martial Arts for Teens: Risks, Benefits, & What Parents Should Know

• How to Talk about Race and Racism with Your Teen

• How to Tell Your Teenager You're Getting a Divorce

• What Parents Should Know About Eating Disorders in Teens

• My Teenager Refuses to Do Anything: How Can I Help Them?

• Building Resilience in Teens: Help Your Kids Bounce Back From Adversity

• How to Deal with a Teenager That Doesn't Care

• Tips to Talk to Your Teen About Dating and Their Relationships

• 10 Ways to Talk to Your Teenage Daughter

• 10 Tips on How to Talk to Your Teenage Son

• 10 Anger Management Techniques for Teens

• When Should a Teenager See a Therapist?

• 7 Tips for Blending Families with Teenagers

• Protecting Your Teen on the Internet: Should You Spy on Your Kids?

• How to Talk to Your Teen About Going to Therapy

Client: LivingCosmos.com

Engaging young minds in the wonders of science is a challenge I thoroughly enjoy. My science articles for Living Cosmos aim to make complex topics like planetary science not only understandable but also captivating for kids. Using a blend of factual accuracy and imaginative storytelling, these pieces explore questions like 'Can You Walk on Saturn's Rings?' and 'Can Jupiter Support Life?' in a way that's both educational and entertaining.

Clients: Insurance Companies

In the highly competitive insurance industry, standing out in search results while providing genuine value to readers is paramount. My articles for various insurance companies are meticulously crafted to achieve just that. Leveraging advanced SEO tactics, each piece is designed to rank highly in search results, drawing in targeted traffic. But I don't stop at clicks—my content aims to inform, educate, and establish the insurance agencies as authorities in their field. The end goal is not just to attract visitors, but to convert them into informed consumers who see value in the services offered.

Insurance Company Articles:

While the list of articles may seem extensive, it's the diversity in topics that truly showcases my versatility and depth of knowledge in the insurance sector. This is just a small sampling of the hundreds of similar articles I've written. From auto and health insurance to specialized coverage options, each article is a unique creation, tailored to address specific consumer needs and questions. What ties them all together are the strategic SEO tactics employed—each piece features researched targeted keywords, internal links to other relevant pages on the site, and strong calls-to-action (CTAs) designed to guide the reader toward the next step in their customer journey. Despite the volume of content, no two articles are the same; each one is a unique, compelling narrative designed to inform, engage, and convert.

Article Links:

• The Impact of Life Changes on Health Insurance Needs

• The Impact of Floodplain Maps on Flood Insurance in Bourbonnais IL

• Auto Insurance for Teen Drivers in Cypress TX

• Workers Compensation Insurance for Remote Workers in Glen Allen VA

• Get Your Golf Game Covered: Golf Cart Insurance in Grand Rapids MI

• Customizing Your Umbrella Insurance Policy

• Insuring Your Classic Car Restoration Project in Pinellas County

• Life Insurance for Parents in Matthews NC: Providing Financial Security for Your Family

• Seasonal Boating in Coppell, TX: How Seasonal Changes Affect Your Boat Insurance Needs

• Cyber Insurance: Protecting Your Business from Digital Threats in Canonsburg PA

• The Benefits of Comprehensive Trucking Insurance for Owner-Operators in Davie FL

• Common Misconceptions About RV Insurance in Sandy UT

• Umbrella Insurance for High-Net-Worth Individuals in Littleton CO: Protecting Your Assets

Clients: Health Providers

In the healthcare sector, trust and credibility are paramount. My work with a diverse range of health providers—from chiropractors and eye doctors to veterinarians—focuses on establishing that trust through clear, informative, and empathetic website copy. Whether it's the home page that sets the tone, the 'About Us' page that tells the story, or the 'Services' page that details what's offered, each piece of content is meticulously crafted to resonate with the target audience. The goal is not just to inform, but to comfort, to reassure, and to guide potential patients toward making an informed decision about their healthcare.

Health Providers Website Copy

This is a small selection of the many many websites I've helped to improve with extensive research and strategic planning. Crafting website copy for healthcare providers is a delicate balance of ensuring medical accuracy, consumer engagement, and SEO optimization. Each piece starts with in-depth research into medical terminology, treatment options, and industry best practices. This foundation allows me to create copy that is not only accurate but also compelling for the reader. On the SEO front, I employ targeted keywords, meta descriptions, and internal linking strategies to ensure that the content not only serves its immediate purpose but also contributes to the long-term goal of driving organic traffic to these websites.

Website Copy Samples:

• Better Health Chiropractic

• Atlantic Eye Care & Spa

• Hershey Animal Emergency Center

• A Cat Hospital

• Florida Spine & Disc Institute

• Clark Chiropractic Clinic

• Cornerstone Chiropractic

• Hughlett Chiropractic